Career & business
Ecommerce KPIs: CAC, AOV, retention, LTV and payback
One shop, six orders and consistent definitions. Learn to calculate ecommerce KPIs and distinguish sales, contribution after costs and predicted customer value.
Tag
guide
KajoData articles about guide. Practical knowledge about data analysis, tools and careers.
Articles: 4
Career & business
15 KPIs I want every data analyst to understand
Acquisition gets cheaper, sales go up, and somehow the money does not follow. Here is how I connect 15 business metrics and check the story behind the cheerful green arrows.
Career & business
How to become a data analyst: learning, a project and your first applications
I explain how to connect tools through one project, document your skills and prepare to discuss the work of a data analyst.
Career & business
IT conferences for introverts: preparation, conversations and a calmer plan
I organise conference attendance around a useful question, a few meaningful conversations and one idea to test afterwards. You do not need to meet the entire room.